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We all know the digital world is here to stay. Digital media is now the fabric by which business success is achieved. From individual and collective truths about your industry to micro conversations about products, services, and brands – your digital presence will shape perceptions, trigger emotions and guide decisions. But not all media is the same. Effective digital media has a goal, a way to measure against that goal, and a plan to achieve it. Posting a status or having a nice website is one thing, but a digital marketing strategy is where the magic happens.
Social Media marketing
Social media is 10% tools and 90% communication. Content is king, so make what you have to say relevant to where, when, and whom it’s said. Two Spectacles helps you develop a multi-faceted approach to content marketing. From promotional content, to educational (helping before selling) and visual storytelling — we’ll help you with the creative, copy and tactical execution that inspires action. .
We work hard to establish and maintain close relationships with each platform, which allow us to optimize and make the most of every update that rolls out. Those connections help us understand paid media better than anyone else, so we can work with clients to develop an approach that makes the most out of earned and owned media. In a nutshell: creating targeted, scalable content that sells products.
Your website can make or break you. It is the storefront of your business. When designing websites our goal is to make your site have a clear concise message. We strive to make them beautiful and functional so your customers have a successful experience on your website.
Social Media & Brand Analysis
A smart strategy starts with a top-to-bottom analysis of your social channels. Everything from how your competitors are doing, to what your consumer truly wants. After we assess, we’ll identify areas of opportunity so your brand can really flourish.
The right photos are critical for your online presence. 60% of consumers who use online search say they prefer to contact a business whose listing includes an image. Having high quality photography helps tell the story of your business to the world.
Digital Media changes fast, but the principals stay the same. The goals is to day trade attention. At Two Spectacles we specialize in Professional content video as well as Facebook & Instagram Live Video, and Snapchat. We do it all. Why? Because people are watching and it's time to get their attention.